New Blood Pop's profile as a leading urban artist (aka Brad Novak) is continuing to rise rapidly, with a significant international fan-base, and a cutting edge body of work sitting sharply at the nexus between fine art and street art.
New Blood Pop is both a professional artist and a practicing public health doctor.
"New Blood Pop is concerned with how we experience life itself, the 21st century issues we face such as inequalities in wealth and health, sustainability and globalization. I'm also interested in the idea of escapism especially through science fiction and the superhero franchise. Of the things we choose to believe, what's real, and what's not? These works are global, flagrant, iconic and ironic."